Skip to content 
Meet Jax
Founder of Vivita Coaching
Who Is Jax?
Mom
Mother of five
Professional
Former corporate executive
Coach
Certified life & leadership coach
Student
Student of psychotherapy and counselling.
She is a global soul with deep roots in South Africa, blending personal evolution, professional excellence, and spiritual insight.
In 2022, after two decades in the fast-paced world of multinational beauty brands and years of motherhood, Jax hit burnout.
A moment of truth came through her young son’s words:
“Even when you’re here, Mommy, you’re not really here.”
That awakening, paired with a profound spiritual experience involving a horse she’d dreamt of since childhood, became her catalyst for change.
She left the corporate path, certified as a coach, began her second degree in psychotherapy, travelled to India, and stepped fully into the work of becoming
— not just for herself, but for others.
Jax's Philosophy
"My life’s intention is to love in a way that inspires others. To remind people how to love—starting with themselves."
Jax believes transformation starts within. Her work is rooted in self-awareness, spiritual wisdom, and a deep desire to be of service. She encourages people to fall back in love with life, with their purpose, and with their power. Her coaching is not about performance. It’s about presence.
Through reconnecting with our hearts and letting go of who we thought we had to be, Jax believes we heal not only ourselves, but everyone we touch.
Corporate
Experience
With 20+ years in global leadership roles, Jax understands the pressures of high-performing environments. She brings business acumen, marketing expertise, and real-world resilience into her coaching—helping leaders navigate success without burnout.
She is practical, emotionally intelligent, and focused on helping you create meaningful results aligned with your truth.
Motherhood
& Modern Life
As a mother to five children, including three teenagers, Jax knows the dance between devotion to others and staying true to yourself. She coaches from lived experience—offering heart-led leadership for those seeking balance in both family and personal freedom.
Global Roots,
Local Presence
Born in South Africa, Jax has lived in the UK and US and now calls Cape Town home. She’s a trail runner, nature lover, horse whisperer, and spiritual seeker committed to living with vitality, clarity, and joy.
Why It Matters
Jax didn’t just study transformation. She lives it. Her work is about rewriting the narratives that no longer serve you, reclaiming your voice, and leading with authenticity.
If you feel the quiet pull that there’s more to life — you’re right. Jax is here to walk beside you as you rediscover who you’ve always been.
Let’s rewrite your story, together.
with love, Jacqueline
Jax's Qualifications
- Transformational Life, Career & Executive Coach; Mindfit Coaching Academy, South Africa
- Bachelor of Applied Psychology Degree; South African Council of Applied Psychology: Second Year student with a special interest in Neuropsychology, and Humanistic theory including Carl Jung, Gestalt, Cognitive Behavior Therapy (CBT), Transactional Analysis and Existential Psychotherapy.
- Completed courses in Sydney Banks 3 Principles, Mind, Thought and Consciousness, Enneagram, Creative Imagination (visualisations and guided meditations) Mindfulness, Conscious Parenting, Polyvagal Theory, Nature Based Intelligence, Relationship-Based Horsemanship.
- Bachelor of Commerce Honors Degree in Strategy and Business Management from the University of South Africa.
- Diploma in Digital Marketing from the Red & Yellow School, Cape town, South Africa
- 200hr Yoga instructor Diploma at the University of India, Rishikesh and registered with Yoga Alliance. Speciality in Equine Yoga ( Yoga on a horse) and Hatha.
Want to get started?
It's free!
Release your worries and focus your energy on what truly matters.
Download your free guide:
Client Love Notes
“Jax has had a huge positive impact on both my personal and professional life. She has helped me to see my challenges and the world in a new way, to solve challenging conflicts (and avoid them in the first place), and to access levels of energy and vitality that I did not know I had.”
Head of Development
In Transition
“Jax took my life, turned it upside down, shook out the devastating stories, experiences, and thoughts, and laid it all out on the red table to show me that none of it was true. I’ve never felt so free in my life. The best thing Jax taught me is that we all have this inner knowing and wisdom in us, and it’s readily available if we just keep quiet and listen. Jax is compassionate, intuitive, and truly cares about you. In short go find Jax, it will be the best investment you’ll ever make.”
Head of Sales
Mother of 3
“Looking back, I can tell you without a doubt that working with Jax was a pivotal moment in my life. I used to look outside for what was ‘making’ me feel different ways, I would easily get angry, work was not inspiring, and my relationship was always on the rocks. Jax has this innate ability to quickly understand where I was coming from, which made every session impactful and eye-opening.”
Financial Director
Father of 3
